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NAA Webinar Preview: Websites 101

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At the NAA, we are dedicated to bringing you regular educational content representing our educational pillars, and one of the ways we do that is through periodic webinars. When planning our webinars, we often look to you to help us determine the topics. Our next NAA webinar, Websites 101: Must-Know Info for Your Skincare and Wellness Site, which happens live on Wednesday, 2/21/18 at 11 am EST, is a perfect example of that.

We’ve been seeing a lot of talk, and questions lately about websites in more than one of the aesthetician and health coach groups on Facebook and Linked In. While many health coaches work exclusively online, and received at least basic online marketing education in their training programs, most aestheticians, nutritionists, herbalists, and other skincare and wellness practitioners we serve work primarily in brick and mortar practices and are new to the world of online marketing. We know many of our readers already have websites, but some don’t, and when it comes to websites, there’s a lot to consider, because truly, whether you have a brick and mortar practice, online business, or hybrid of both, your online presence is your first impression to your potential clientele.

Should you have a blog? Do you need a shopping cart? Should you DIY or hire a web designer? How much should a website cost? How do you find a good designer? How simple or complex should the website be? What about those free sites from places like IIN or ASCP/AMBP–can’t I just use those? What’s better, WordPress or SquareSpace? Wix or Weebly? And the questions keep coming.

While the type of website you need for your business really depends on your business model, we wanted to make it easier for you to either start your first site, or optimize your existing one. So that’s what we’ll talk about during our next webinar!

Specifically, we’ll cover:

  • Different options for your first–or next–website: We’ll discuss the pros and cons of the most common free and paid options for your first or next business website

  • Hosting and domain names: Learn about how to stake your claim online with domain name selection and purchasing tips, and web hosting platforms 101.

  • What you need to know before you hire a designer: We’ll go over best practices for choosing and working with a designer, as well as what you can expect to pay for your website

  • And more!

FYI, we’ll also be announcing not one but TWO new NAA Membership benefits during our next webinar. You won’t want to miss it!

Click HERE to save your spot in our live Websites 101 webinar!

This event is free to attend live, but the replay of Websites 101: Must-Know Info for Your Skincare or Wellness Website will be available exclusively to NAA members, along with all of our past webinar replays–so if you’re not a member, be sure to join us live! Or better yet, click HERE to join our membership program today!

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